19 August 2014

hi and welcome to fw14 preview! we're getting ready to release the line so in meantime lets look at some details.

in fall customers come to us for coats and after that sweaters/boots/bags but notable mention is our hemp jersey Luxe Basics and mick 3 denims have been selling out faster than we can make them in recent seasons so we've got fresh stock of those and some new colors in the Mick 3's with the ankle zip.

one reason we're known for coats is the fit.

we typically have a cut more in line with menswear in that they are built with enough room in the body for layering and you're going to get straighter, longer lines.  

Drop Shoulder Coat in Jet Wool: this is a midi-length coat and great for silhouettes with bare legs in f/w. you can wear a shorter dress to wherever you're going at night and the coat is going to give long lines and more leg coverage = warmth.

and of course you can dress this up or down, whatever you pair it with is again going to create a nice silhouette because of length and volume of coat. 

someone asked me what piece i'm most excited about. that's really difficult to say as we work so hard to present pieces that are functional and purposeful for our customer in every detail. 

however, i would highlight the fact that we are focusing on some really exciting modern technical fabrics for bags and across the line in general. 

we're releasing Emerson Bag this season in waxed tactical with all black powder coated hardware. this is a merge of modern materials into a sleek bag for women who need to carry through work/business travel/daily life and need one bag to do all of those things. we're excited for these to come in at the office and i'm looking forward to seeing women carrying these.


Combo Parka - this is another coat that utilizes modern materials. warm for the winter but short enough to be a great transeasonal coat. coated cotton sleeves add a textural black detail and the hood is really great for all seasons. it's another mens style cut in terms of being great for layering. 

in general we work with textural darks mixed with winter lights - things that will integrate seamlessly into the wardrobe and be effortless to pair with existing pieces. this season we have a lot of interesting textural details, as well as some nice topstitching details on structural doubleface pieces. 

ok lets get into the Big Scarf. this scarf is the biggest, warmest scarf out there. that bigness is the point. i product tested this all last winter and will say had no problems staying warm. wrap this around your shoulders on the way to work in 0 temps and have no probs whatsoever remaining completely toasty. yes i said toasty and no i would not usually use that word but it seems appropriet here. warm as can be for the entire winter. waiting for friends outside restaurant in the cold. wrap it on up and just wait, no prob. 

we put this Organic Chambray mens shirt into the line this season because: it makes exactly this shape (below) when you stand like this from the side.

and depending on the fit you want you can buy a size smaller for more tailored fit, or size up for oversize. i personally would buy it in the biggest size because you get all the shapes but this is going to look great as a wear to the office shirt rolled at the sleeves for women who want the tailored look. 

mens shirt is worn with our D'Orsay Heel and Frenchie Pant. 

Frenchie Pant. this is the alternative to Denims. the land between denims being too casual, and tailored pants being too formal, there needs to be something to bridge the gap. Incoming Frenchie Pant. we've got this in slate so this can easily go into dark or light looks, and integrate easily with color. 

looking at layering up for fall. this year we have an extraordinary matte black, structural-with-just-the-right-amount-of-stretch, doubleface fabric for Pencil Pant which has been a customer favorite for several seasons. (below). Pencil Pant does two things. great alternative to leggings when worn with long sweaters/under short dress, or little tailored pant when unzipped at ankle. 

tucks into over the knee Trooper Boot. 

Layering Dress in structural doubleface. not only is this dress going to look great in winter layered under sweaters and over leggings, this dress looks sleek in warmer months with sunny skin. the fabric feels extremely amazing, that is the best way to describe it. again this is our black doubleface - which has a dry hand feel, is a dense matte black color and really good weight. women at the office have loved this fabric. 

Wild Silk Wool: beautiful color exploration and abstraction. we have several pieces in this, this fall. one of the most beautiful fabrics we've used to date. 

and finally yes -  a matte black (or sliver) Stud Belt with matching tactical slide hardware vs the traditional buckle. you will never find another stud belt like this out there on the market. a girl needs a good stud belt. its always good to have, even if just hanging on the door of your closet reminding you of your studs.

as always, thank you customers and friends! it is a pleasure and honor to work with you. we produce in USA and thank you for choosing USA made. all of us at Emerson Fry thank you for your shopping with us!




12 August 2014


30 June 2014

reblogged from GunmetalNova