great company based in brooklyn making minimalist skincare. exciting to see emerging companies on the market doing this. checkity.
“We like to call S.W. Basics “no-frills skincare.” That doesn’t just mean we cut out crazy synthetic chemicals; it also means we leave out trendy, exotic botanicals, and luxury fillers. Instead, we use the fewest possible ingredients for effective skincare. S.W. Basics products are made simpler for a reason: fewer ingredients means higher potency...”